Now that I’ve been at this for a little while (10 years independently), I’ve had some time to really think about the type of client I enjoy working with and how to best serve them. Here’s what that list looks like:
- Women transitioning from corporate careers into being business owners;
- Business owners who have been operating for 18 months or more;
- Serial entrepreneurs
These groups of business owners share some of the same characteristics:
- They understand their strengths and where their skills best benefit their business and hire out the rest.
- They understand ROI (return on investment) and value positioning.
- They understand how each function of their business affects another, have a vision and plan of execution, but also know when it may be time to pivot and act accordingly.
When setting out on a new branding or web development project, knowing your business goals is so important. Those goals guide design and development; having even the simplest of plans allows me to create collateral that can grow and change with you and your business.
I’m here to help you succeed. Let’s get to know each other and see if we can work together or help each other out.
How I got to this point:
Growing up, both of my parents held positions where public relations and crisis management were par for the course. Over the 20+ years of my working life, PR, media training and relations, sponsorship and international business relations. I received my AAS in Business Administration – Management at the age of 17, and as a single mother, obtained a BSc (Cum Laude) in Project Management and a Masters of Human Resource Management, with a side of Marketing. My daughter is now studying bio-engineering and will be wrapping up her sophomore year this semester.
My career in design started with the Bermuda Department of Tourism in the early 90s. I then moved on to Bacardi International Limited and Bacardi Limited working in the Customer Service (our customers were the different Bacardi companies around the world), Trading (sales forecasts, global trade agreements and shipping) and Consolidations (financial reporting) departments. It was there that I not only sharpened my design skills but was also fortunate enough to work with upper management members who entertained my inquisitive nature and helped me to see how everything worked together. I was able to witness acquisitions (Dewar’s, Bombay and Grey Goose) and also participated in a project that consolidated and issued their International Product Codes.
Upon moving to Atlanta, I trained with Connecticut School of Broadcasting then almost immediately went to work at CBS Radio; first as an intern producer for the midday show on V-103 and then as a programming assistant with WAOK. When I left radio, I started freelancing as a virtual assistant specializing in design, Web and operations. I also served as an electives and substitute teacher at KIPP South Fulton Academy, until my daughter started high school.
Now, as an empty-nester, I’m looking to work on even more awesome projects with awesome, outstanding clients.